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By kevin, ago

Contextual Targeting

What is contextual targeting? Contextual targeting is used to match ads that include keyword targeting to sites within the Content Network. Google analyzes each site’s content and theme, considering factors such as text, language, link Read more…

By Craig Petronella, ago

Google Network

Where will my ads appear when people search? Ads with keywords Ads from ad groups with keywords can appear on Google and the Google Network: Google search results pages: Alongside or above the search results. Read more…

By Craig Petronella, ago